Flow instrumentation manufacturer AW-Lake Company has reshaped its management team in response to growing business needs. Mark Iverson has been promoted to General Manager of the company, reporting to Flow Division President, John McKenna. In his new role, Iverson will be responsible for increasing market share and leading the future direction of the company.

“Over the last several years Mark has played a critical role in the development of our TRICOR Coriolis product line, providing technical leadership in product line management, as well as demonstrating excellent business leadership,” McKenna said.

According to AW-Lake, Iverson has been recognized throughout his tenure at the company “for his consistent management of the Engineering and Sales departments, his valuable insight and experience, and his dedication to delivering on company and division goals.” He brings with him 20 years of experience in Sales and Instrumentation and an Engineering degree from Marquette University.

Other strategic personnel added within the last quarter are: Colby Lemmons, Director of Sales, and Robert Cobb, Business Development Manager, Oil & Gas Industry.

Located in the Houston area, Lemmons brings 22 years of experience in instrumentation, half of which were with Endress + Hauser in sales and management in the Gulf Coast.  AW-Lake’s new BDM, Cobb, will be responsible for market growth in the Oil & Gas sector in the Americas. Cobb has had a 28-year career in measurement and control systems and instrumentation, including the likes of: Endress + Hauser and SOR Controls Group. He will also be based out of Houston, TX, reporting to Lemmons.